Week at a Glance · Jul 9–15 · US Only
▲ +12.9% WoW · T7 $16.0K vs $14.2K
Day 24 of 30Jun MTD · $71.3K
Trailing 7 Days · Net Revenue
$15,998
▲ +12.9% WoWvs $14,166 (Jul 2–8)
Jul MTD · Net Revenue
$32,797
▼ −26.6% MoMvs Jun 1–15 $44,668
▲ +39.5% pacingJun proj $92.8K vs May actual $66.5K
Daily Run Rate · T7
$2,285
▲ +36.4%vs Pre-T7 avg ex-promo $2,284 (May 11 – Jun 4)
- T7 $10,471 · ▲ +8.6% WoW vs $9,638 (Aug 6–12) — rebounded after last week's pullback; strongest day Aug 16 ($2,029). Top-15 lineup saw one swap.
- Aug MTD $33,391 (Day 19 of 31) — run rate ~$1.76K/day. Hair Color mix ~80% of sales.
- Hair Color dominates at $8,333 W1 across 12 active shades. Amethyst #1 $1,204 · Ruby Red #2 $1,059 · Royal Sapphire #3 $807.
- Amethyst the top gainer (+$364 WoW to $1,204, +43%); Purple Lolite the biggest faller (−$215 to $504, −30%).
- Hot Tool · Oval Wand entered the Top 15 at #15 ($289, +75% WoW), displacing Aura Quartz.
Trailing 52 Weeks · Net Revenue▾
Jun 12, 2025 → Jun 11, 2026 · Fri → Thu weeks · US marketplace · click title to collapse
Weekly Net Revenue · 52-Week Trailing
Most recent week ends Jun 11 (aligns with daily chart below)
Daily Revenue · Last 5 Weeks
Annotated with notable events
Daily Net Revenue · May 28 → Jul 1 (US)
T7 daily rate $2,789 (+19.0% WoW) · vs Pre-T7 avg ex-SBE $2,179/day (+28%) · baseline ~$2.2K/day
Product Lines · Trailing 4 Weeks
Parent product groupings
| # | Product Line | Share |
MTDJul 1 – 15 | Projfull June | MoM Δvs May | YoY Δvs Jun '25 | Week RevJun 25 – Jul 1 | WoW Δ | Week RevJun 18 – 24 | Week RevJun 11 – 17 | Week RevMay 8 – 14 |
30D Trend |
Top 15 SKUs · Trailing 4 Weeks
Child-ASIN level · US · sorted by trailing-week net revenue
| # | Product | Line | Share |
MTDJul 1 – 15 | Projfull June | MoM Δvs May | YoY Δvs Jun '25 | Week RevJun 25 – Jul 1 | WoW Δ | Week RevJun 18 – 24 | Week RevJun 11 – 17 | Week RevMay 8 – 14 |
30D Trend |
What to Watch · Next 2 Weeks
Key signals, risks, and opportunities
📈Signal · Bounced Back After Pullback
T7 +8.6% WoW · $10.5K vs $9.6K prior
Recovered after last week's dip. Aug MTD $33.4K through Day 19, run rate ~$1.76K/day. Amethyst reclaimed the #1 shade spot.
🎨Momentum · Hair Color Recovers
Hair Color $8.3K W1 (+4.4%) across 12 shades
Hair Color $8.3K W1 across 12 active shades — broad recovery. Amethyst #1 shade at $1,204 (+43%), Ruby Red $1,059 (+2%), Royal Sapphire $807 (+0.7%).
🔥Movers · Amethyst Up, Purple Lolite Down
Amethyst +43% · Purple Lolite −30%
Amethyst jumped to $1,204 (+43%), while Hot Tool · Waver more than doubled to $885 (+150%, off a small base). Purple Lolite fell 30% to $504 and Azurite Blue slid 26% to $719. Hot Tool · Oval Wand entered the Top 15 at #15 ($289), displacing Aura Quartz.